Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Rob D.

Thom recently helped us with the purchase of our new home. I can honestly, and literally, say the deal would not have happened without Thom's incredible hard work and perseverance. Between contract and closing, several major is...
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We were so pleased with our experience with Thom when we bought our first home that we worked with him on the second. He continues to be trustworthy, reliable, and supportive. He is strong when needed but always respectful and ...
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Thom is awesome to work with. He was very patient with the endless questions that we had for him when buying our first home. He makes certain that you're comfortable and well-educated throughout the entire home buying process a...
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Nick K.

Thom and Brittany were wonderful to work with. Brittany helped me find the perfect house and was extremely communicative. Thom was extremely knowledgeable and helpful. Would definitely work with them again when buying or sellin...
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Mark W.

Thom is extremely thorough, responsive, on schedule, & knowledgeable. When working with him nothing was ever left unanswered, undone, forgotten, or ignored, all of which are so very important when dealing with real estate. He i...
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Dimitri V.

I am so happy to have worked with Thom! His knowledge of Boulder/surrounding Boulder neighborhoods is second to none, which is reassuring to a buyer who is looking at homes in various areas. Thom took the time to get to know ...
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Kelly J.

Thom went above and beyond to show us all the properties we wanted and we saw a lot. We were moving to Boulder from Florida and his knowledge was exceptional. He helped to guide us through the whole process and was always on ca...
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Adam P.

I have done several real estate transactions over the years and Thom was by far the best agent I have used. He sold my condo in Winter Park this year for above market value and also under the average DOM! I could not have had a...
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Steve R.

Thom did a nice job helping us find the perfect house to fit our active lifestyle. He is very responsive to texts and phone calls and promptly followed up by providing additional info or helping with research as promised. We hi...
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Jesse F

Thom is responsive, diligent, knowledgable and has great communication and negotiation skills. He went above and beyond to see me through the buying process!
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Marissa K.

We bought our first home through Sandrock Real Estate. Thom and his team were extremely helpful from start to finish. He was available to us throughout the process and answered all the questions that came up. He went above and ...
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Matthew S

I loved working with Thom and a had a great experience. He was extremely knowledgeable, patient, and responsive. Highly recommend!
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Albert & Pat

Tom was enjoyable to work with and I would recommend him without any reservation. He has a sense of humor and a caring manner. Communication is great. He returns calls in a timely manner and does what he says he is going to do....
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Jesse F.

Thom is responsive, diligent, knowledgeable and has great communication and negotiation skills. He went above and beyond to see me through the buying process!
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David S.

We bought our first home through Sandrock Real Estate. Thom and his team were extremely helpful from start to finish. He was available to us throughout the process and answered all the questions that came up. He went above and ...
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Julie J.

Thom understood our preferences and helped us find our dream home. He was patient and knew what we were looking for. When we decide on which home we wanted, he made it happen despite complexities with our situation. Thank you ...
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JOSEPH & JEANNE W.

Thom was extremely knowledgeable and responsive in helping us find the correct property. He guided us every step of the way and he put our needs above his. He is highly recommended.
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Pate K.

Thom is not only an awesome real estate agent, but a great person to work with. His willingness to answer our endless questions and go above and beyond during our first home buying experience was incredible. The entire time we ...
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Kelly J.

Thom went above and beyond to show us all the properties we wanted and we saw a lot. We were moving to Boulder from Florida and his knowledge was exceptional. He helped to guide us through the whole process and was always on ca...
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Tanki K.

Thom is a great guy! He was dedicated and through throughout the process. We were lucky to find him. It was because of his idea that we were able to get our home. So kudos to him.
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